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Intelligence

See where to sell, what to list, and who is moving first.

We connect marketplace sellers, catalogs, company accounts, and commercial signals to answer the decision in front of you. The coverage is broad. The analysis is rebuilt around your market, category, and competitors.

eMAG · July 2026

Romanian sellers are already operating cross-border on eMAG.

See the size of each storefront, where sellers come from, and how many already operate across borders. That turns a country choice into a competitive map.

46,603companies tracked across eMAG RO, HU, and BG
72.8mobserved catalog entries across the combined footprint
17,807companies present on all three storefronts
eMAG RO39,150

companies observed in Romania

eMAG HU23,260

companies observed in Hungary

eMAG BG24,014

companies observed in Bulgaria

Seller origin across storefronts

How Romanian, Bulgarian, and Hungarian sellers spread across eMAG.

The same company can appear in more than one column. Each cell counts companies observed on that storefront.

Company countryeMAG ROeMAG HUeMAG BG
Romanian companies24,5119,7119,696
Bulgarian companies1,4311,1914,195
Hungarian companies7722,631510
1,558

Romanian companies appeared on eMAG Hungary or Bulgaria, or both, without appearing on eMAG Romania in the same snapshot.

Company counts are deduplicated. Catalog entries are storefront observations, so the same assortment can appear in more than one country.

Company growth · FY2024 to FY2025

Fast growth was not limited to giant catalogs.

We connected Romanian eMAG sellers to filed accounts, then examined which marketplace patterns repeated among companies gaining ground.

13,285companies starting above RON 100k in FY2024
7,243reported higher company turnover in FY2025
938at least doubled company turnover year over year

Shape of the fastest 25

The fastest-growing companies were not all catalog giants.

This cut looks at the 25 fastest-growing companies that reached at least RON 1 million in FY2025, then compares their catalog size, categories, and market coverage.

22median tracked listings where captured
9 / 25appeared on all three eMAG storefronts
17different lead categories among 17 with category data

The pattern is not one winning category or the largest possible catalog. It is knowing which operating model is working in the peer group relevant to you.

Three growth outliers

The same growth signal can sit behind very different marketplace businesses.

Turnover shows us where movement happened. Catalog depth, market coverage, and platform overlap tell us what to investigate next.

01

QUDO Korean Beauty Care

+19,487%

RON 0.12m to RON 24.26mcompany turnover

Catalog
1,717 eMAG · 638 Trendyol
Presence
eMAG RO, HU, BG + Trendyol

A beauty catalog present across every eMAG country we track, plus Trendyol.

02

Smart System Distribution

+10,196%

RON 0.11m to RON 11.62mcompany turnover

Catalog
16 eMAG entries
Presence
eMAG Romania

A focused printer catalog beside an eight-figure company turnover.

03

Best Sells

+2,052%

RON 0.36m to RON 7.73mcompany turnover

Catalog
17,246 eMAG · 1,309 Trendyol
Presence
eMAG RO, HU + Trendyol

The deepest catalog of the three, already spread across platforms and countries.

FY2024 and FY2025 filed whole-company turnover, not marketplace sales. Marketplace catalog entries are observations from the July 2026 snapshot.

The cohort includes Romanian eMAG seller companies with FY2024 turnover above RON 100k and positive turnover in both years. The eMAG operator is excluded. Turnover is filed whole-company turnover, not eMAG sales.

Trendyol RO · July 2026

Nearly six in ten visible Trendyol RO sellers are Romanian.

Track who is active, where sellers come from, and which brands face the widest reseller competition. Then recut the view around your category and market.

20,535seller profiles tracked
16,615profiles with catalog activity in the July capture
58.4%of visible profiles are Romanian

Visible seller country

Romanian profiles form the largest group.

Romania
9,696 · 58.4%
Türkiye
6,558 · 39.5%
Other or unavailable
361 · 2.2%

Brands carried by the most sellers

See where reseller competition is widest.

9,574 profiles returned at least one brand label.

  1. 01Pierre Cardin122 seller profiles
  2. 02Penti100 seller profiles
  3. 03Lumberjack96 seller profiles
  4. 04Puma87 seller profiles
  5. 05Philips87 seller profiles
  6. 06Samsung87 seller profiles

Use this view to spot crowded brand positions, then recut it by category, price, market, or seller growth. OEM and generic catalog placeholders are excluded.

The 20,535 seller profiles resolve to 20,288 companies. Brand presence measures seller breadth, not sales.

eMAG and Trendyol

7,621

companies appear on both marketplaces.

This cohort shows how cross-platform sellers spread their catalog presence, which other marketplaces they use, and what their company results look like.

For an individual case, we can recut this overlap by category, country, catalog size, growth, profitability, or competitor set.

28%of tracked eMAG catalog entries
>50%of tracked Trendyol RO catalog entries
1,033also present on at least one more marketplace
6,285reported positive FY2025 company turnover

Catalog shares describe observed listing presence, not sales share. eMAG covers its RO, HU, and BG storefronts; Trendyol uses its Romanian storefront view.

The method

One market looks different at each speed.

Each clock catches a different part of the story. Joined around the same seller, category, or cohort, they put business evidence, commercial intent, and marketplace movement into one view.

01 · THE SLOW CLOCK

Business evidence

Filed accounts add company scale, growth, profitability, and operating context. Connected to storefronts, they show the business behind visible marketplace activity.

Decision valueTest whether visible momentum had commercial strength behind it.

02 · THE EARLY CLOCK

Commercial intent

Web and advertising activity reveals when attention shifts to a site, campaign, or catalog. It can surface a move before annual accounts arrive.

Decision valueCatch where a seller is leaning in and decide what deserves a closer look.

03 · THE MOVING CLOCK

Marketplace pulse

Periodic marketplace snapshots follow sellers, listings, categories, and cross-market expansion. They show how a position is changing on the platforms themselves.

Decision valueSee who entered, what changed, and where competitive pressure is building.

Decisions, not dashboards

The same infrastructure answers different questions.

The case determines the cohort, markets, sources, and time horizon. These are the three seller decisions we build around most often.

01 · MARKET

Where should we sell?

Compare category structure and seller movement across markets, then add company and commercial context. Prioritise the channels that fit your catalog, operating model, and timing.

02 · CATALOG

What should we list?

See where catalogs are concentrated, how ranges are changing, and where coverage thins out. Shape a focused catalog around the position you want to test.

03 · POSITION

How should we compete?

Follow the same cohort across storefronts, sites, and company records. Understand how competitors are moving, then decide where your own position should be different.

Built around the case

The infrastructure is connected. The analysis is made for the decision.

MarketExtent is not a fixed dashboard that produces the same answer for every seller. Bring a market, category, competitor set, or expansion question. We define the cohort, choose the useful clocks, refresh or add sources where needed, and build the focused view the case requires.

  • A market
  • A category
  • A competitor set
  • A hunch
01

Frame

Clarify the decision and what evidence could genuinely change it.

02

Assemble

Select the markets, sellers, catalogs, company records, and time horizon that matter.

03

Build

Turn the connected evidence into a focused analysis, recurring monitor, or decision tool.

Method, in brief: Every analysis states the cohort, date, and definitions used. Marketplace depth, advertising coverage, and filed company data depend on the sources selected for the case.

Bring us the decision

What are you trying to understand before you move?

Give us the market, category, competitor, or hunch. We will show you which clocks can inform it and build the view around your case.

Start with the question