:root{--public-canvas:#f4f1e9;--public-paper:#fffdf8;--public-ink:#102d2b;--public-ink-soft:#284844;--public-muted:#5a6d69;--public-orange:#f0643c;--public-lime:#d8f477;--public-mineral:#dce8e2;--public-lilac:#dfe0f5;--public-rule:#102d2b29;--public-white:#fffdf9;--public-font:"DM Sans", system-ui, -apple-system, BlinkMacSystemFont, sans-serif;--public-width:1320px;--public-gutter:clamp(1.25rem, 4vw, 4rem);--mx-paper:var(--public-canvas);--mx-paper-2:var(--public-paper);--mx-ink:var(--public-ink);--mx-ink-2:var(--public-ink-soft);--mx-ink-3:var(--public-muted);--mx-rule:var(--public-rule);--mx-accent:var(--public-orange);--mx-data-down:#aa3e2c;--mx-data-down-bg:#f7ddd5;--mx-cool-soft:var(--public-mineral);--mx-sans:var(--public-font);--mx-mono:var(--public-font)}*,:before,:after{box-sizing:border-box}html{background:var(--public-canvas);color:var(--public-ink);font-family:var(--public-font);scroll-behavior:smooth;text-rendering:optimizelegibility;-webkit-font-smoothing:antialiased}body{background:var(--public-canvas);color:var(--public-ink);margin:0;font-size:1rem;line-height:1.5}main,.public-nav,.public-footer,.v2-hero__inner,.service-hero__inner,.public-section__inner,.final-cta__inner,.v2-hero__inner>*,.service-hero__inner>*,.public-section__inner>*,.final-cta__inner>*{min-width:0}a{color:inherit;text-decoration:none}p,h1,h2,h3,ul{margin-top:0}p,h1,h2,h3{margin-bottom:0}button,input,textarea,select{font:inherit}button{cursor:pointer}::selection{background:var(--public-lime);color:var(--public-ink)}:focus-visible{outline:2px solid var(--public-orange);outline-offset:4px}[id]{scroll-margin-top:90px}.public-skip-link{z-index:1000;background:var(--public-lime);color:var(--public-ink);border-radius:999px;padding:.75rem 1rem;font-weight:700;position:fixed;top:.75rem;left:.75rem;transform:translateY(-180%)}.public-skip-link:focus{transform:translateY(0)}.public-nav{z-index:100;background:color-mix(in srgb, var(--public-ink) 94%, transparent);color:var(--public-white);-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);border-bottom:1px solid #ffffff1f;position:sticky;top:0}.public-nav__inner{width:min(100%, var(--public-width));min-height:82px;padding:0 var(--public-gutter);justify-content:space-between;align-items:center;gap:2rem;margin:0 auto;display:flex}.public-brand{color:var(--public-white);flex:none;align-items:baseline;gap:.9rem;display:inline-flex}.public-brand__sigil{color:var(--public-white);letter-spacing:-.07em;font-size:.98rem;font-weight:700}.public-brand__sigil span,.public-brand__name span{color:var(--public-orange)}.public-brand__name{letter-spacing:-.055em;font-size:1.18rem;font-weight:700}.public-nav__links{align-items:center;gap:clamp(1.1rem,2.4vw,2.25rem);display:flex}.public-nav__links>a:not(.public-button){color:#ffffffc2;font-size:.84rem;font-weight:500;transition:color .16s}.public-nav__links>a:not(.public-button):hover{color:var(--public-white)}.public-nav__toggle{color:var(--public-white);background:0 0;border:1px solid #ffffff57;border-radius:999px;align-items:center;gap:.8rem;padding:.65rem .85rem;font-size:.76rem;font-weight:600;display:none}.public-button{border:1px solid #0000;border-radius:999px;justify-content:center;align-items:center;gap:.75rem;min-height:50px;padding:.85rem 1.2rem;font-size:.86rem;font-weight:650;line-height:1;transition:transform .18s,background .18s,color .18s;display:inline-flex}.public-button:after{content:"↗";font-size:.95em}.public-button:hover{transform:translateY(-2px)}.public-button--nav{background:var(--public-lime);min-height:42px;color:var(--public-ink);padding:.72rem 1rem}.public-button--primary{background:var(--public-lime);color:var(--public-ink)}.public-button--light{background:var(--public-white);color:var(--public-ink)}.public-button--outline{color:var(--public-white);border-color:#ffffff59}.public-button--outline:hover{background:#ffffff17}.public-button--ink{background:var(--public-ink);color:var(--public-white)}.public-eyebrow{color:var(--public-orange);letter-spacing:.13em;text-transform:uppercase;align-items:center;gap:.65rem;margin-bottom:1.75rem;font-size:.73rem;font-weight:700;display:inline-flex}.public-eyebrow:before{content:"";background:currentColor;width:1.9rem;height:2px}.v2-hero{background:radial-gradient(circle at 85% 40%, #d8f47714, transparent 28rem), var(--public-ink);color:var(--public-white);overflow:hidden}.v2-hero__inner{width:min(100%, var(--public-width));min-height:min(780px,100vh - 82px);padding:clamp(4rem, 8vh, 6.5rem) var(--public-gutter) clamp(3.5rem, 7vh, 5.5rem);grid-template-columns:repeat(2,minmax(0,1fr));align-items:center;gap:clamp(2.5rem,4.5vw,4.5rem);margin:0 auto;display:grid}.v2-hero__copy{z-index:2;position:relative}.v2-hero h1{max-width:10ch;color:var(--public-white);letter-spacing:-.065em;text-wrap:balance;font-size:clamp(4.1rem,8.2vw,7.35rem);font-weight:500;line-height:.92}.v2-hero__lead{color:#ffffffb8;max-width:60ch;margin-top:2rem;font-size:clamp(1.06rem,1.55vw,1.25rem);line-height:1.65}.v2-hero__actions{flex-wrap:wrap;gap:.8rem;margin-top:2.2rem;display:flex}.v2-hero__note{color:#ffffff7a;max-width:55ch;margin-top:2rem;font-size:.78rem}.v2-hero__motion{justify-self:end;width:100%;max-width:600px}.capability-band{background:#ffffff09;border-top:1px solid #ffffff1f}.capability-band__inner{width:min(100%, var(--public-width));padding:0 var(--public-gutter);grid-template-columns:repeat(4,minmax(0,1fr));margin:0 auto;display:grid}.capability-band span{color:#ffffff9e;align-items:center;min-height:92px;font-size:.83rem;display:flex}.capability-band span+span{border-left:1px solid #ffffff1f;padding-left:clamp(1rem,3vw,2.5rem)}.public-section{padding:clamp(5rem, 10vw, 8.5rem) var(--public-gutter)}.public-section__inner{width:min(100%, var(--public-width));margin:0 auto}.service-hero{background:var(--public-canvas)}.service-hero--mineral{background:var(--public-mineral)}.service-hero--dark{background:var(--public-ink);color:var(--public-white)}.service-hero__inner{width:min(100%, var(--public-width));min-height:640px;padding:clamp(5rem, 10vw, 8.5rem) var(--public-gutter) clamp(4.5rem, 8vw, 7rem);grid-template-columns:minmax(0,1.35fr) minmax(290px,.65fr);align-items:end;gap:clamp(3rem,8vw,8rem);margin:0 auto;display:grid}.service-hero__inner--single{grid-template-columns:minmax(0,1fr)}.service-hero h1{letter-spacing:-.065em;text-wrap:balance;max-width:14ch;font-size:clamp(3.8rem,6vw,6.2rem);font-weight:500;line-height:.94}.service-hero--dark h1{color:var(--public-white)}.service-hero__lead{max-width:58ch;color:var(--public-muted);margin-top:1.8rem;font-size:clamp(1.06rem,1.6vw,1.25rem);line-height:1.7}.service-hero--dark .service-hero__lead{color:#ffffffb3}.service-hero__aside{border-top:1px solid;padding-top:1.5rem}.service-hero__aside>span{color:var(--public-orange);letter-spacing:.12em;text-transform:uppercase;font-size:.7rem;font-weight:700}.service-hero__aside ul{gap:.85rem;margin:2rem 0 0;padding:0;list-style:none;display:grid}.service-hero__aside li{color:var(--public-ink-soft);font-size:1.02rem}.service-hero--dark .service-hero__aside li{color:#ffffffad}.intelligence-universe{background:var(--public-ink);color:var(--public-white);border-radius:1.5rem;padding:clamp(2rem,4vw,3.2rem)}.intelligence-universe__label{color:var(--public-orange);letter-spacing:.12em;text-transform:uppercase;font-size:.7rem;font-weight:700}.intelligence-universe__primary{border-bottom:1px solid #ffffff29;gap:.35rem;padding:2.4rem 0 2rem;display:grid}.intelligence-universe__primary strong{letter-spacing:-.075em;font-size:clamp(4.8rem,8vw,7.4rem);font-weight:500;line-height:.8}.intelligence-universe__primary span,.intelligence-universe__secondary span{color:#ffffff9e}.intelligence-universe__secondary{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.5rem;padding-top:2rem;display:grid}.intelligence-universe__secondary p{gap:.35rem;display:grid}.intelligence-universe__secondary strong{letter-spacing:-.05em;font-size:clamp(1.5rem,2.5vw,2.25rem);font-weight:550}.intelligence-universe__secondary span{font-size:.8rem;line-height:1.45}.intelligence-universe__note{color:#ffffff7a;border-top:1px solid #ffffff29;margin-top:1.8rem;padding-top:1.5rem;font-size:.72rem;line-height:1.6}.service-split{grid-template-columns:minmax(160px,.42fr) minmax(0,1.58fr);align-items:start;gap:clamp(2rem,6vw,7rem);display:grid}.service-copy h2,.service-note h2{letter-spacing:-.06em;text-wrap:balance;max-width:17ch;font-size:clamp(3rem,5.5vw,5.2rem);font-weight:500;line-height:.98}.service-copy>p{max-width:58ch;color:var(--public-muted);margin-top:1.5rem;font-size:1.07rem;line-height:1.75}.service-question-list{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 3rem;margin:clamp(3rem,7vw,6rem) 0 0;padding:0;list-style:none;display:grid}.service-question-list li{border-top:1px solid var(--public-rule);color:var(--public-ink);padding:1.35rem 0;font-size:clamp(1.08rem,2vw,1.45rem);font-weight:500;line-height:1.4}.intelligence-platform{background:var(--public-paper)}.intelligence-platform__intro,.intelligence-growth__intro,.intelligence-trendyol__intro{margin-bottom:clamp(3.5rem,7vw,6rem)}.intelligence-kpi-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:1rem;display:grid}.intelligence-kpi{border:1px solid var(--public-rule);background:var(--public-canvas);border-radius:1.35rem;flex-direction:column;justify-content:space-between;gap:3rem;min-height:260px;padding:clamp(1.8rem,3vw,2.8rem);display:flex}.intelligence-kpi--primary{background:var(--public-lime);border-color:#0000}.intelligence-kpi strong{letter-spacing:-.075em;font-size:clamp(3.6rem,6.5vw,6.4rem);font-weight:500;line-height:.82}.intelligence-kpi span{max-width:27ch;color:var(--public-ink-soft);font-size:.82rem;font-weight:600;line-height:1.5}.intelligence-storefront-grid{border:1px solid var(--public-rule);border-radius:1.35rem;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:1rem;display:grid;overflow:hidden}.intelligence-storefront{background:var(--public-white);align-content:space-between;gap:1rem;min-height:220px;padding:clamp(1.8rem,3vw,2.8rem);display:grid}.intelligence-storefront+.intelligence-storefront{border-left:1px solid var(--public-rule)}.intelligence-storefront>span{color:var(--public-orange);letter-spacing:.12em;text-transform:uppercase;font-size:.7rem;font-weight:700}.intelligence-storefront strong{letter-spacing:-.065em;align-self:end;font-size:clamp(2.8rem,4.6vw,4.6rem);font-weight:500;line-height:.9}.intelligence-storefront p{max-width:28ch;color:var(--public-muted);font-size:.82rem;line-height:1.5}.intelligence-origin{background:var(--public-ink);color:var(--public-white);border-radius:1.5rem;margin-top:clamp(3rem,7vw,6rem);padding:clamp(2rem,5vw,4.5rem)}.intelligence-origin__heading{grid-template-columns:minmax(0,1.25fr) minmax(240px,.75fr);align-items:end;gap:clamp(2rem,6vw,6rem);display:grid}.intelligence-origin__heading .public-eyebrow{color:var(--public-orange)}.intelligence-origin__heading h3{max-width:19ch;color:var(--public-white);letter-spacing:-.06em;text-wrap:balance;margin-top:1rem;font-size:clamp(2.2rem,4.5vw,4.4rem);font-weight:500;line-height:.98}.intelligence-origin__heading>p{color:#ffffff94;font-size:.82rem;line-height:1.65}.intelligence-origin__table-wrap{margin-top:clamp(3rem,6vw,5rem);overflow-x:auto}.intelligence-origin__table{border-collapse:collapse;width:100%;min-width:670px}.intelligence-origin__table th,.intelligence-origin__table td{text-align:right;border-bottom:1px solid #ffffff24;padding:1.15rem 1rem}.intelligence-origin__table th:first-child,.intelligence-origin__table td:first-child{text-align:left;padding-left:0}.intelligence-origin__table thead th{color:#ffffff75;letter-spacing:.1em;text-transform:uppercase;font-size:.67rem;font-weight:700}.intelligence-origin__table tbody th{color:#ffffffbd;font-size:.86rem;font-weight:550}.intelligence-origin__table tbody td{color:var(--public-white);letter-spacing:-.04em;font-size:clamp(1.35rem,2.4vw,2.15rem);font-weight:500}.intelligence-origin__callout{background:var(--public-lime);color:var(--public-ink);border-radius:1rem;grid-template-columns:minmax(140px,.4fr) minmax(0,1.6fr);align-items:end;gap:clamp(1.5rem,4vw,4rem);margin-top:2rem;padding:clamp(1.6rem,3vw,2.5rem);display:grid}.intelligence-origin__callout strong{letter-spacing:-.07em;font-size:clamp(3rem,5vw,5rem);font-weight:500;line-height:.82}.intelligence-origin__callout p{max-width:64ch;color:var(--public-ink-soft);line-height:1.6}.intelligence-growth{background:var(--public-lilac)}.intelligence-growth__base{border-top:1px solid #102d2b3d;border-bottom:1px solid #102d2b3d;grid-template-columns:repeat(3,minmax(0,1fr));display:grid}.intelligence-growth__base article{align-content:space-between;gap:3rem;min-height:240px;padding:clamp(1.8rem,3vw,2.8rem);display:grid}.intelligence-growth__base article+article{border-left:1px solid #102d2b3d}.intelligence-growth__base strong{letter-spacing:-.075em;font-size:clamp(3.5rem,6vw,5.8rem);font-weight:500;line-height:.84}.intelligence-growth__base span{max-width:28ch;color:var(--public-ink-soft);font-size:.82rem;font-weight:600;line-height:1.5}.intelligence-growth__focus{background:var(--public-ink);color:var(--public-white);border-radius:1.5rem;grid-template-columns:minmax(0,.9fr) minmax(420px,1.1fr);align-items:end;gap:clamp(3rem,7vw,7rem);margin-top:clamp(3rem,6vw,5rem);padding:clamp(2.2rem,5vw,4.5rem);display:grid}.intelligence-growth__focus-copy .public-eyebrow{color:var(--public-orange)}.intelligence-growth__focus-copy h3{max-width:14ch;color:var(--public-white);letter-spacing:-.065em;text-wrap:balance;margin-top:1rem;font-size:clamp(2.5rem,4.6vw,4.5rem);font-weight:500;line-height:.96}.intelligence-growth__focus-copy>p:not(.public-eyebrow){color:#fff9;max-width:48ch;margin-top:1.4rem;line-height:1.65}.intelligence-growth__focus-grid{border-top:1px solid #ffffff2e;border-bottom:1px solid #ffffff2e;grid-template-columns:repeat(3,minmax(0,1fr));display:grid}.intelligence-growth__focus-grid article{align-content:space-between;gap:2rem;min-height:220px;padding:1.5rem;display:grid}.intelligence-growth__focus-grid article+article{border-left:1px solid #ffffff2e}.intelligence-growth__focus-grid strong{color:var(--public-lime);letter-spacing:-.065em;font-size:clamp(2.7rem,4vw,4rem);font-weight:500;line-height:.86}.intelligence-growth__focus-grid span{color:#ffffff9e;font-size:.76rem;font-weight:600;line-height:1.45}.intelligence-growth__value{max-width:70ch;color:var(--public-ink);margin-top:1.5rem;font-size:clamp(1.1rem,1.8vw,1.4rem);font-weight:600;line-height:1.55}.intelligence-outliers{background:var(--public-paper);border-radius:1.5rem;margin-top:clamp(3.5rem,7vw,6rem);padding:clamp(2rem,5vw,4.5rem)}.intelligence-outliers__heading{grid-template-columns:minmax(0,1.25fr) minmax(260px,.75fr);align-items:end;gap:clamp(2rem,6vw,6rem);display:grid}.intelligence-outliers__heading h3{letter-spacing:-.06em;text-wrap:balance;max-width:19ch;margin-top:1rem;font-size:clamp(2.35rem,4.4vw,4.35rem);font-weight:500;line-height:.98}.intelligence-outliers__heading>p{color:var(--public-muted);line-height:1.7}.intelligence-outlier-grid{border-top:1px solid var(--public-rule);border-bottom:1px solid var(--public-rule);grid-template-columns:repeat(3,minmax(0,1fr));margin-top:clamp(3rem,6vw,5rem);display:grid}.intelligence-outlier{flex-direction:column;min-height:510px;padding:clamp(1.6rem,3vw,2.6rem);display:flex}.intelligence-outlier+.intelligence-outlier{border-left:1px solid var(--public-rule)}.intelligence-outlier__name{grid-template-columns:2rem minmax(0,1fr);align-items:start;gap:.85rem;min-height:4.5rem;display:grid}.intelligence-outlier__name span{color:var(--public-orange);letter-spacing:.1em;padding-top:.25rem;font-size:.68rem;font-weight:700}.intelligence-outlier__name h4{letter-spacing:-.035em;margin:0;font-size:clamp(1.15rem,1.8vw,1.55rem);font-weight:600;line-height:1.15}.intelligence-outlier__growth{color:var(--public-orange);letter-spacing:-.08em;margin-top:clamp(2.5rem,5vw,4rem);font-size:clamp(3.35rem,5.4vw,5.35rem);font-weight:500;line-height:.82}.intelligence-outlier:nth-child(2) .intelligence-outlier__growth{color:var(--public-ink)}.intelligence-outlier:nth-child(3) .intelligence-outlier__growth{color:#7275ba}.intelligence-outlier__turnover{color:var(--public-ink);gap:.3rem;margin-top:1.15rem;font-size:.9rem;font-weight:650;display:grid}.intelligence-outlier__turnover span{color:var(--public-muted);letter-spacing:.08em;text-transform:uppercase;font-size:.68rem;font-weight:500}.intelligence-outlier dl{margin:2.25rem 0 0}.intelligence-outlier dl>div{border-top:1px solid var(--public-rule);grid-template-columns:4.5rem minmax(0,1fr);gap:.75rem;padding:.8rem 0;display:grid}.intelligence-outlier dt,.intelligence-outlier dd{margin:0;font-size:.74rem;line-height:1.5}.intelligence-outlier dt{color:var(--public-muted);font-weight:500}.intelligence-outlier dd{color:var(--public-ink);font-weight:650}.intelligence-outlier__signal{border-top:1px solid var(--public-rule);color:var(--public-ink-soft);margin-top:auto;padding-top:1.1rem;font-size:.85rem;font-weight:600;line-height:1.6}.intelligence-outliers__note{max-width:90ch;color:var(--public-muted);margin-top:1.25rem;font-size:.7rem;line-height:1.6}.intelligence-data-note{max-width:90ch;color:var(--public-muted);border-top:1px solid #102d2b33;margin-top:1.5rem;padding-top:1.1rem;font-size:.72rem;line-height:1.6}.intelligence-trendyol{background:var(--public-paper)}.intelligence-kpi-grid--trendyol .intelligence-kpi--primary{background:var(--public-orange);color:var(--public-white)}.intelligence-kpi-grid--trendyol .intelligence-kpi--primary span{color:#ffffffc7}.intelligence-trendyol__details{grid-template-columns:minmax(320px,.72fr) minmax(0,1.28fr);gap:1rem;margin-top:1rem;display:grid}.intelligence-origin-card,.intelligence-brand-card{border-radius:1.5rem;min-height:560px;padding:clamp(2rem,4vw,3.5rem)}.intelligence-origin-card{background:var(--public-lime)}.intelligence-origin-card h3,.intelligence-brand-card h3{letter-spacing:-.055em;text-wrap:balance;max-width:16ch;margin-top:1rem;font-size:clamp(2rem,3.5vw,3.4rem);font-weight:500;line-height:1}.intelligence-origin-card__bar{border-radius:999px;height:.7rem;margin-top:clamp(4rem,8vw,7rem);display:flex;overflow:hidden}.intelligence-origin-card__bar span{height:100%;display:block}.intelligence-origin-card__bar-ro{background:var(--public-ink);width:58.36%}.intelligence-origin-card__bar-tr{background:var(--public-orange);width:39.47%}.intelligence-origin-card__bar-other{background:#777bb8;width:2.17%}.intelligence-origin-card dl{margin:2rem 0 0}.intelligence-origin-card dl>div{border-top:1px solid #102d2b33;justify-content:space-between;gap:1rem;padding:.9rem 0;display:flex}.intelligence-origin-card dt,.intelligence-origin-card dd{margin:0;font-size:.82rem;font-weight:600}.intelligence-origin-card dd{text-align:right}.intelligence-brand-card{background:var(--public-lilac)}.intelligence-brand-card__heading{grid-template-columns:minmax(0,1fr) minmax(150px,.34fr);align-items:end;gap:2rem;display:grid}.intelligence-brand-card__heading>p{color:var(--public-muted);font-size:.78rem;line-height:1.5}.intelligence-brand-card__heading>p strong{color:var(--public-ink);letter-spacing:-.055em;font-size:clamp(2rem,3.2vw,3rem);font-weight:500;display:block}.intelligence-brand-list{margin:clamp(3rem,6vw,5rem) 0 0;padding:0;list-style:none}.intelligence-brand-list li{border-top:1px solid #102d2b2e;grid-template-columns:2.5rem minmax(0,1fr) auto;align-items:baseline;gap:1rem;padding:.85rem 0;display:grid}.intelligence-brand-list li>span{color:var(--public-orange);font-size:.68rem;font-weight:700}.intelligence-brand-list strong{letter-spacing:-.025em;font-size:clamp(1.15rem,2vw,1.55rem);font-weight:550}.intelligence-brand-list small{color:var(--public-muted);font-size:.73rem}.intelligence-brand-card__note{max-width:70ch;color:var(--public-ink-soft);border-top:1px solid #102d2b2e;margin-top:1.5rem;padding-top:1.1rem;font-size:.78rem;line-height:1.6}.intelligence-overlap{background:var(--public-ink);color:var(--public-white)}.intelligence-overlap__layout{grid-template-columns:minmax(0,1.05fr) minmax(420px,.95fr);align-items:end;gap:clamp(4rem,9vw,9rem);display:grid}.intelligence-overlap__lead .public-eyebrow{color:var(--public-orange)}.intelligence-overlap__lead>strong{color:var(--public-lime);letter-spacing:-.09em;margin-top:clamp(3rem,6vw,5rem);font-size:clamp(5.5rem,12vw,11rem);font-weight:500;line-height:.72;display:block}.intelligence-overlap__lead h2{max-width:12ch;color:var(--public-white);letter-spacing:-.065em;text-wrap:balance;margin-top:1.7rem;font-size:clamp(2.8rem,5vw,5rem);font-weight:500;line-height:.96}.intelligence-overlap__lead>p:not(.public-eyebrow){color:#ffffff9e;max-width:55ch;margin-top:1.5rem;line-height:1.7}.intelligence-overlap__lead>p.intelligence-overlap__rebuild{color:var(--public-white);border-top:1px solid #ffffff29;padding-top:1.2rem;font-weight:600}.intelligence-overlap__facts{border-top:1px solid #ffffff2e;border-bottom:1px solid #ffffff2e;grid-template-columns:repeat(2,minmax(0,1fr));display:grid}.intelligence-overlap__facts article{align-content:space-between;gap:2rem;min-height:210px;padding:1.8rem;display:grid}.intelligence-overlap__facts article:nth-child(2n){border-left:1px solid #ffffff2e}.intelligence-overlap__facts article:nth-child(n+3){border-top:1px solid #ffffff2e}.intelligence-overlap__facts strong{color:var(--public-white);letter-spacing:-.07em;font-size:clamp(3rem,5vw,5rem);font-weight:500;line-height:.84}.intelligence-overlap__facts span{color:#ffffff94;max-width:25ch;font-size:.78rem;font-weight:600;line-height:1.5}.intelligence-overlap__note{color:#ffffff73;border-top:1px solid #ffffff29;max-width:90ch;margin-top:clamp(3rem,6vw,5rem);padding-top:1.25rem;font-size:.72rem;line-height:1.6}.service-columns{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(2rem,5vw,5rem);margin-top:clamp(3.5rem,7vw,6rem);display:grid}.service-column{border-top:.5rem solid var(--public-orange);padding-top:2rem}.service-column:nth-child(2){border-top-color:var(--public-ink)}.service-column:nth-child(3){border-top-color:#7275ba}.service-column>span{color:var(--public-muted);letter-spacing:.12em;font-size:.7rem;font-weight:700}.service-column h3{letter-spacing:-.05em;margin-top:2.7rem;font-size:clamp(1.8rem,3vw,2.7rem);font-weight:550;line-height:1.05}.service-column p{max-width:38ch;color:var(--public-muted);margin-top:1.1rem;line-height:1.7}.intelligence-clock__use{border-top:1px solid var(--public-rule);padding-top:1.25rem;font-size:.82rem;margin-top:1.75rem!important}.intelligence-clock__use strong{color:var(--public-ink);letter-spacing:.1em;text-transform:uppercase;margin-bottom:.35rem;font-size:.68rem;font-weight:700;display:block}.intelligence-build__frame{background:var(--public-mineral);border-radius:1.5rem;grid-template-columns:minmax(0,1.05fr) minmax(360px,.95fr);gap:clamp(3rem,8vw,8rem);padding:clamp(3rem,7vw,6rem);display:grid}.intelligence-build__copy h2{letter-spacing:-.065em;text-wrap:balance;max-width:15ch;margin-top:1.2rem;font-size:clamp(3rem,5.8vw,5.4rem);font-weight:500;line-height:.96}.intelligence-build__copy>p:not(.public-eyebrow){max-width:58ch;color:var(--public-ink-soft);margin-top:1.5rem;line-height:1.72}.intelligence-build__inputs{flex-wrap:wrap;gap:.65rem;margin:2rem 0 0;padding:0;list-style:none;display:flex}.intelligence-build__inputs li{color:var(--public-ink-soft);border:1px solid #102d2b38;border-radius:999px;padding:.65rem .9rem;font-size:.78rem;font-weight:600}.intelligence-build__steps{align-self:end}.intelligence-build__steps article{border-top:1px solid #102d2b38;grid-template-columns:3rem minmax(0,1fr);gap:1.25rem;padding:1.6rem 0;display:grid}.intelligence-build__steps article:last-child{border-bottom:1px solid #102d2b38}.intelligence-build__steps article>span{color:var(--public-orange);letter-spacing:.1em;font-size:.7rem;font-weight:700}.intelligence-build__steps h3{letter-spacing:-.045em;font-size:clamp(1.5rem,2.6vw,2.2rem);font-weight:550}.intelligence-build__steps p{max-width:38ch;color:var(--public-muted);margin-top:.55rem;line-height:1.65}.intelligence-method-note{border-top:1px solid var(--public-rule);max-width:64rem;color:var(--public-muted);margin-top:clamp(3rem,6vw,5rem);padding-top:1.15rem;font-size:.78rem;line-height:1.65}.intelligence-method-note strong{color:var(--public-ink);font-weight:650}.service-column>a{border-bottom:1px solid;margin-top:1.4rem;padding-bottom:.2rem;font-size:.82rem;font-weight:650;display:inline-block}.service-column ul{color:var(--public-ink-soft);gap:.75rem;margin:1.5rem 0 0;padding:0;list-style:none;display:grid}.service-column li{padding-left:1.1rem;position:relative}.service-column li:before{content:"";background:var(--public-orange);border-radius:50%;width:.3rem;height:.3rem;position:absolute;top:.68em;left:0}.service-note{background:var(--public-lime);border-radius:1.5rem;grid-template-columns:minmax(0,1.25fr) minmax(260px,.75fr);align-items:end;gap:clamp(3rem,8vw,8rem);padding:clamp(3rem,7vw,6rem);display:grid}.service-note p{max-width:50ch;color:var(--public-ink-soft);line-height:1.7}.service-note__side{gap:1rem;display:grid}.service-disclosure{border-top:1px solid var(--public-rule);max-width:78ch;color:var(--public-muted);margin-top:2rem;padding-top:1.25rem;font-size:.78rem;line-height:1.65}.public-section__intro{grid-template-columns:minmax(160px,.42fr) minmax(0,1.58fr);gap:clamp(2rem,6vw,7rem);margin-bottom:clamp(3.5rem,6vw,5rem);display:grid}.public-section__intro h2,.approach-copy h2,.audience-heading h2,.insight-copy h2,.final-cta h2{letter-spacing:-.06em;text-wrap:balance;max-width:16ch;font-size:clamp(3rem,5.5vw,5.3rem);font-weight:500;line-height:.98}.public-section__intro p:not(.public-eyebrow){max-width:54ch;color:var(--public-muted);margin-top:1.5rem;font-size:1.08rem;line-height:1.7}.pillar-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(2rem,4vw,4.5rem);display:grid}.pillar{padding-top:2rem;position:relative}.pillar:before{content:"";background:var(--public-orange);border-radius:999px;width:2.65rem;height:.55rem;margin-bottom:clamp(2.25rem,4vw,3.5rem);display:block}.pillar:nth-child(2):before{background:var(--public-ink)}.pillar:nth-child(3):before{background:#7275ba}.pillar span{color:var(--public-muted);letter-spacing:.12em;font-size:.72rem;font-weight:700}.pillar h3{letter-spacing:-.045em;margin-top:.9rem;font-size:clamp(1.8rem,3vw,2.7rem);font-weight:550;line-height:1.08}.pillar p{max-width:36ch;color:var(--public-muted);margin-top:1.2rem;line-height:1.7}.pillar a,.public-text-link{color:var(--public-ink);border-bottom:1px solid;margin-top:1.7rem;padding-bottom:.2rem;font-size:.82rem;font-weight:650;display:inline-block}.question-section{background:var(--public-mineral)}.question-layout{grid-template-columns:minmax(0,.9fr) minmax(380px,1.1fr);align-items:start;gap:clamp(4rem,9vw,9rem);display:grid}.question-layout h2,.process-heading h2{letter-spacing:-.06em;text-wrap:balance;max-width:14ch;font-size:clamp(3rem,5.5vw,5.3rem);font-weight:500;line-height:.98}.question-list{margin:0;padding:0;list-style:none}.question-list li{color:var(--public-ink);letter-spacing:-.025em;border-bottom:1px solid #102d2b33;padding:1.35rem 3rem 1.35rem 0;font-size:clamp(1.2rem,2vw,1.65rem);font-weight:500;line-height:1.35;position:relative}.question-list li:first-child{border-top:1px solid #102d2b33}.question-list li:after{content:"↗";color:var(--public-orange);font-size:.9rem;position:absolute;top:50%;right:0;transform:translateY(-50%)}.service-section{background:var(--public-paper)}.process-section{background:var(--public-ink);color:var(--public-white)}.process-heading{grid-template-columns:minmax(160px,.42fr) minmax(0,1.58fr);align-items:start;gap:clamp(2rem,6vw,7rem);margin-bottom:clamp(4rem,8vw,7rem);display:grid}.process-heading h2,.process-step h3{color:var(--public-white)}.process-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(2rem,5vw,5rem);display:grid;position:relative}.process-grid:before{content:"";background:#fff3;height:1px;position:absolute;top:0;left:0;right:0}.process-step{padding-top:3.25rem;position:relative}.process-step:before{content:"";background:var(--public-orange);border-radius:50%;width:.75rem;height:.75rem;position:absolute;top:-.35rem;left:0;box-shadow:0 0 0 .55rem #f0643c1f}.process-step:nth-child(2):before{background:var(--public-lime);box-shadow:0 0 0 .55rem #d8f4771c}.process-step:nth-child(3):before{background:var(--public-white);box-shadow:0 0 0 .55rem #ffffff17}.process-step>span{color:#ffffff73;letter-spacing:.12em;font-size:.7rem;font-weight:700}.process-step h3{letter-spacing:-.055em;margin-top:.9rem;font-size:clamp(2rem,3.6vw,3.5rem);font-weight:500;line-height:1}.process-step p{color:#ffffffa6;max-width:35ch;margin-top:1.2rem;line-height:1.7}.approach{background:var(--public-mineral)}.approach__inner{width:min(100%, var(--public-width));grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:start;gap:clamp(4rem,9vw,9rem);margin:0 auto;display:grid}.approach-copy{position:sticky;top:125px}.approach-copy>p:not(.public-eyebrow){max-width:48ch;color:var(--public-ink-soft);margin-top:1.5rem;font-size:1.05rem;line-height:1.7}.approach-list{gap:1.1rem;display:grid}.approach-step{background:color-mix(in srgb, var(--public-white) 74%, transparent);border-radius:1.35rem;grid-template-columns:3.4rem minmax(0,1fr);gap:1.5rem;min-height:210px;padding:clamp(2rem,4vw,3.2rem);display:grid}.approach-step>span{color:var(--public-orange);font-size:.74rem;font-weight:700}.approach-step h3{letter-spacing:-.045em;font-size:clamp(1.75rem,3vw,2.45rem);font-weight:550}.approach-step p{max-width:42ch;color:var(--public-ink-soft);margin-top:.8rem;line-height:1.65}.audience{background:var(--public-paper)}.audience-heading{justify-content:space-between;align-items:end;gap:3rem;margin-bottom:clamp(3rem,7vw,5.5rem);display:flex}.audience-heading>p{max-width:45ch;color:var(--public-muted);line-height:1.7}.audience-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.25rem;display:grid}.audience-card{background:var(--public-lilac);border-radius:1.5rem;flex-direction:column;justify-content:space-between;align-items:flex-start;min-height:430px;padding:clamp(2.2rem,5vw,4.5rem);display:flex}.audience-card--dark{background:var(--public-ink);color:var(--public-white)}.audience-card__label{letter-spacing:.12em;text-transform:uppercase;font-size:.72rem;font-weight:700}.audience-card h3{letter-spacing:-.06em;max-width:14ch;margin-top:auto;font-size:clamp(2.25rem,4.3vw,4.2rem);font-weight:500;line-height:.98}.audience-card p{max-width:43ch;color:var(--public-ink-soft);margin-top:1.4rem;line-height:1.65}.audience-card--dark p{color:#ffffffa6}.insight{background:var(--public-mineral);position:relative;overflow:hidden}.insight:after{content:"";border:1px solid #102d2b1f;border-radius:50%;width:38rem;height:38rem;position:absolute;top:50%;right:-10rem;transform:translateY(-50%);box-shadow:0 0 0 5rem #102d2b06,0 0 0 10rem #102d2b05}.insight__inner{z-index:2;width:min(100%, var(--public-width));grid-template-columns:minmax(0,1.15fr) minmax(280px,.55fr);align-items:end;gap:clamp(3rem,8vw,8rem);margin:0 auto;display:grid;position:relative}.insight-copy h2{max-width:14ch}.insight-copy>p:not(.public-eyebrow){max-width:55ch;color:var(--public-ink-soft);margin-top:1.7rem;font-size:1.08rem;line-height:1.7}.insight .public-eyebrow{color:var(--public-orange)}.insight-proof{border-top:1px solid #102d2b47;padding-top:1.5rem}.insight-proof__label{color:var(--public-orange);letter-spacing:.11em;text-transform:uppercase;font-size:.68rem;font-weight:700}.insight-proof__primary{align-items:baseline;gap:.85rem;margin-top:1.8rem;display:flex}.insight-proof__primary strong{letter-spacing:-.08em;font-size:clamp(4.8rem,8vw,7rem);font-weight:500;line-height:.8}.insight-proof__primary span{color:var(--public-ink-soft);font-size:.9rem;font-weight:600}.insight-proof__scope{color:var(--public-ink-soft);border-top:1px solid #102d2b33;gap:.75rem;margin-top:1.7rem;padding-top:1.5rem;font-size:.78rem;display:grid}.final-cta{background:var(--public-canvas);overflow:hidden}.final-cta__inner{width:min(100%, var(--public-width));background:var(--public-lime);border-radius:1.75rem;grid-template-columns:minmax(0,1.35fr) minmax(250px,.65fr);align-items:end;gap:3rem;margin:0 auto;padding:clamp(3rem,7vw,6rem);display:grid}.final-cta h2{max-width:13ch}.final-cta p{max-width:50ch;color:var(--public-ink-soft);margin-top:1.5rem;font-size:1.05rem;line-height:1.7}.final-cta__action{justify-self:end}.public-footer{padding:clamp(4rem, 8vw, 7rem) var(--public-gutter) 2rem;background:var(--public-ink);color:var(--public-white)}.public-footer__inner{width:min(100%, var(--public-width));grid-template-columns:minmax(260px,1.15fr) minmax(0,1fr);gap:clamp(3rem,8vw,8rem);margin:0 auto;display:grid}.public-footer__lead>p{color:#ffffffad;letter-spacing:-.05em;max-width:12ch;margin-top:2rem;font-size:clamp(1.8rem,3.5vw,3.3rem);font-weight:500;line-height:1}.public-footer__links{grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem;display:grid}.public-footer__links>div{flex-direction:column;align-items:flex-start;gap:.7rem;display:flex}.public-footer__links p{color:var(--public-orange);letter-spacing:.12em;text-transform:uppercase;margin-bottom:.6rem;font-size:.7rem;font-weight:700}.public-footer__links a{color:#ffffffa8;font-size:.84rem}.public-footer__links a:hover{color:var(--public-white)}.public-footer__base{color:#ffffff8c;border-top:1px solid #ffffff24;flex-wrap:wrap;grid-column:1/-1;justify-content:space-between;gap:1rem;margin-top:clamp(3rem,8vw,6rem);padding-top:1.5rem;font-size:.72rem;display:flex}@media (width<=1040px){.v2-hero__inner{grid-template-columns:1fr;gap:clamp(2.5rem,5vw,4rem);min-height:auto}.v2-hero__motion{justify-self:center}}@media (width<=960px){.public-nav__toggle{display:inline-flex}.public-nav__links{padding:1rem var(--public-gutter) 2rem;background:var(--public-ink);border-bottom:1px solid #ffffff26;align-items:stretch;display:none;position:fixed;inset:82px 0 auto}.public-nav__links.is-open{flex-direction:column;display:flex}.public-nav__links>a:not(.public-button){border-bottom:1px solid #ffffff1f;padding:.85rem 0}.public-nav__links .public-button{margin-top:.7rem}.public-section__intro,.approach__inner,.insight__inner,.question-layout,.service-hero__inner,.service-split,.service-note,.intelligence-origin__heading,.intelligence-growth__focus,.intelligence-outliers__heading,.intelligence-trendyol__details,.intelligence-overlap__layout,.intelligence-build__frame{grid-template-columns:1fr}.service-hero__inner{min-height:auto}.intelligence-build__frame,.intelligence-growth__focus,.intelligence-overlap__layout{gap:3rem}.approach-copy{position:static}.audience-heading{flex-direction:column;align-items:flex-start}.public-footer__inner{grid-template-columns:1fr}}@media (height<=800px) and (width>=961px){.v2-hero__inner{padding-top:3.5rem;padding-bottom:3.5rem}.v2-hero h1{font-size:clamp(4rem,7.4vw,6.35rem)}.v2-hero__lead{margin-top:1.4rem}.v2-hero__actions{margin-top:1.5rem}.v2-hero__note{margin-top:1rem}.service-hero__inner{min-height:600px;padding-top:3.5rem;padding-bottom:3.5rem}.service-hero h1{font-size:clamp(3.6rem,5.4vw,5rem)}}@media (width<=720px){.v2-hero__inner{gap:2.5rem;padding-top:4.5rem}.v2-hero h1{font-size:clamp(3.3rem,9.2vw,4.1rem)}.v2-hero__motion{width:100%}.capability-band__inner{grid-template-columns:repeat(2,1fr)}.capability-band span{border-bottom:1px solid #ffffff1f;min-height:72px}.capability-band span:nth-child(odd){border-left:0;padding-left:0}.public-section__intro{grid-template-columns:1fr;gap:1rem}.pillar-grid,.audience-grid,.process-grid,.service-columns,.service-question-list{grid-template-columns:1fr}.intelligence-universe__secondary{grid-template-columns:1fr 1fr}.intelligence-kpi-grid,.intelligence-storefront-grid,.intelligence-growth__base,.intelligence-growth__focus-grid,.intelligence-outlier-grid{grid-template-columns:1fr}.intelligence-storefront-grid{border:0;border-radius:0;gap:.75rem}.intelligence-storefront{border:1px solid var(--public-rule);border-radius:1rem;min-height:190px}.intelligence-storefront+.intelligence-storefront{border-left:1px solid var(--public-rule)}.intelligence-growth__base article{min-height:190px}.intelligence-growth__base article+article{border-top:1px solid #102d2b3d;border-left:0}.intelligence-growth__focus-grid article{min-height:170px}.intelligence-growth__focus-grid article+article{border-top:1px solid #ffffff2e;border-left:0}.intelligence-outlier{min-height:0}.intelligence-outlier+.intelligence-outlier{border-top:1px solid var(--public-rule);border-left:0}.intelligence-outlier__signal{margin-top:2.5rem}.intelligence-origin__callout,.intelligence-brand-card__heading{grid-template-columns:1fr}.pillar:before{margin-bottom:2.5rem}.process-heading{grid-template-columns:1fr;gap:1rem}.process-grid{gap:0}.process-grid:before{width:1px;height:auto;top:0;bottom:0;left:.35rem}.process-step{padding:0 0 3.5rem 2.75rem}.process-step:before{top:.25rem;left:0}.audience-card{min-height:360px}.final-cta__inner{grid-template-columns:1fr}.final-cta__action{justify-self:start}}@media (width<=520px){.public-nav__inner{min-height:74px}.public-nav__links{inset:74px 0 auto}.public-brand{gap:.58rem}.public-brand__name{font-size:1.06rem}.v2-hero__actions{flex-direction:column;align-items:stretch}.v2-hero__actions .public-button{width:100%}.service-hero h1{font-size:clamp(2.8rem,14vw,3.8rem)}.final-cta__inner{padding:2.5rem 1.5rem}.service-note{padding:2.5rem 1.25rem}.service-note h2{font-size:clamp(2.25rem,12vw,4rem)}.intelligence-universe__secondary{grid-template-columns:1fr}.intelligence-origin,.intelligence-growth__focus,.intelligence-outliers,.intelligence-origin-card,.intelligence-brand-card,.intelligence-build__frame{padding:2.25rem 1.5rem}.intelligence-kpi{min-height:220px;padding:1.75rem 1.5rem}.intelligence-origin-card,.intelligence-brand-card{min-height:0}.intelligence-brand-list li{grid-template-columns:2rem minmax(0,1fr)}.intelligence-brand-list small{grid-column:2}.intelligence-overlap__facts{grid-template-columns:1fr}.intelligence-overlap__facts article{min-height:170px}.intelligence-overlap__facts article:nth-child(2n){border-left:0}.intelligence-overlap__facts article:nth-child(n+2){border-top:1px solid #ffffff2e}.insight-proof__primary{flex-direction:column;align-items:flex-start}.public-section__intro h2,.approach-copy h2,.audience-heading h2,.insight-copy h2,.final-cta h2{font-size:clamp(2.5rem,13vw,4rem)}.approach-step{grid-template-columns:1fr;min-height:0}.public-footer__links{grid-template-columns:repeat(2,1fr)}}@media (prefers-reduced-motion:reduce){*,:before,:after{scroll-behavior:auto!important;transition-duration:.01ms!important}}